TinyURL does not monitor the links that are generated from its site, so unless link preview is enabled, there is no way to verify what the redirected page will be. Like other URL shortening services, TinyURL poses some risks for people who click links it has generated. To date, TinyURL has generated more than a billion shortened links. TinyURL reached its peak popularity when Twitter leveraged it as its default link shortening tool until it switched to Bit.ly in 2009. Over the years, TinyURL has also added features such as a toolbar extension and link previews, but has left its user interface identical to the initial design from 2002. Users weren’t originally able to add custom aliases to make their shortened URLs more impactful that functionality didn’t come until 2008. TinyURL was launched in 2002 by Kevin Gilbertson, a web developer who wanted a way to post links to news articles without having a cumbersome URL. Some social media platforms like Twitter and LinkedIn also have inherent URL shortening services, but users must create an account to draft a post and access those features. Unlike some of its competitors, TinyURL has always provided all of its features for free. In addition to TinyURL, other examples of URL shortening services include Bit.ly, Rebrandly, Owl.ly, Cut.ly, and Shorte.ST. It’s also helpful for adding UTM parameters to a link without making them obvious to the audience. These kinds of URLs are most commonly used in email campaigns, social media posts, print advertisements, and other marketing efforts where an easy-to-remember URL (or one with limited characters) is beneficial for driving traffic to a specific page. The shortened URL never expires, so as long as the destination URL is the same, the shortened version will always be functional. ![]() This URL then redirects to the web page from the original URL. ![]() It enables users to enter a long URL and add a custom parameter to create the shortened URL. TinyURL is a free URL shortening service that produces short, memorable alias URLs for existing web pages.
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